The urban movement
Rotterdam, I Love You is not ‘just’ a major motion picture. Alongside the film, a vast city-wide urban development movement is being developed. Under this umbrella festivals, concerts, seminars, and lots of other activities are being organized in the city. The urban movement celebrates all that is great and inspiring in Rotterdam, and helps us find out what stories, locations and characters are typical for the city.
— to both reflect and boost city pride —
— to connect the city like never before —
— to support the struggling culture sector —
— to help provide increased infrastructure —
— to address sustainable urban development issues —
— to help shape the face of the city over the coming years —
How we do this is outlined below:
Providing opportunities in education and for youth
Thanks to a global network of resources and talent, we’re proud to be able to bring an incredible array of opportunities to young people in Rotterdam.
We aim to work with a range of educational institutes in the city to provide special classes, guest lecturers, and increased internship opportunities throughout every year. We already offer three internships within our own team and students have reaped the benefit of this for not only their internship modules, but also their Bachelor’s theses.
A key aspect of our internships, seminars, masterclasses, training opportunities and networking events is enabling (young) people to ‘do it themselves’. It’s crucial that the participants have the provision to continue working and build their skill sets and careers beyond simply attending an event or program. A foundation is laid upon which young people can build their careers.
Transforming Rotterdam into a genuine film city
The film sector is a sector in the city that has suffered: Since 2012 and the collapse of the Rotterdam Media Fonds/Commission, there has been an extremely minimal infrastructure for filmmakers. Working with several city partners, we are regenerating a central hub for Rotterdam filmmakers, with networking, information and funding opportunities, called Film Platform Rotterdam. This was launched on 26th October 2016.
For the aspiring filmmakers in the city – which includes the schools, colleges and arts academy, as well as a network of over 1000 people, we are proud to present increased learning and training opportunities via seminars, networking events and special masterclasses throughout the year every year. We host these with city partners and provide our own. In many cases, attendees are able to access information they would not normally have access to, as a result of the event. Work and development opportunities are enhanced by the higher-level networking events we organize. All events are announced on our Facebook page.
Bringing culture to all Rotterdammers
We don’t focus on just the film sector: Every year we host Tour d’Amour, a broad cultural event that highlights 9 Rotterdam arts makers in different disciplines and provides Rotterdammers with a fresh insight into the making-process. The first edition (Feb. 2016) was a huge success, and the next looks to be a bigger event.
An important focus point of the movement behind Rotterdam, I Love You is to ensure that culture, new experiences and opportunities can be accessed by every Rotterdammer. We found in our own research that there is a general sentiment that the ‘high’ arts are only accessible to those in the north of the city, and not so much in the south. We will work to remove that illusion by providing internship and training opportunities for those in more impoverished circumstances in the city via the movement of Rotterdam, I Love You and our partners.
Providing a platform for all Rotterdammers to share their city pride
This website, plus social media channels such as Facebook and Instagram, are a platform for all Rotterdammers to create and share content related to this city with Rotterdammers, Dutch people and fans across the globe. Our team of explorers wanders the city’s hotspots, to write about and photograph the faces and places that make this city great.
Our website was selected to be an official part of the Rotterdam City Archives digital heritage collection.