Rotterdam: city of fashion(?)!
In her introductory post, Tatiana highlights the rise of fashion in Rotterdam: vintage shops, Mode Marché, and fashion in the Kunsthal.
Compared to other Dutch cities, Rotterdam is rather an odd man out. Many Dutch people see Rotterdam as a plain and uninviting city, and especially the Rotterdam mentality of ‘more work, less play’ makes the citizens of Rotterdam often rather sceptical about their own city as well.
Nevertheless, Rotterdam is hip and happening at the moment. In recent years the city has gained momentum: the architectural highlights and other hotspots follow one another in rapid succession, and every weekend there is something new to experience. Something even the New York Times and Rough Guides have noticed. So it is not surprising that nowadays even the most sceptical inhabitant of Rotterdam often looks upon his hometown with certain appreciation.
Do your own thing
But despite its current hot image, ‘fashionable’ usually is not the first thing that comes to mind when you think of Rotterdam. The city is not well known to be shopping mecca, and its citizens are generally not seen as particularly trendy. But that the inhabitants of Rotterdam are no fashion victims does not mean that they do not care about how they look. Secretly we are actually quite vain. We just like to do our own thing. This individualism, developing your own style, determining your own course, is exactly what I love about Rotterdam.
Fashion on the rise
In terms of shopping opportunities Rotterdam is now on the rise. The last few years many big clothing brands have opened a new store in Rotterdam. Last October H&M even opened its largest store in Europe in the Koopgoot. The city also has long been a haven for vintage lovers, who can indulge in one of the many vintage shops.
But Rotterdam would not be Rotterdam without some new initiatives and innovative concepts as well! For example the Mode Marché, which has quickly become the stock sample sale of Dutch fashion designers since its first edition in 2006. And several exhibitions about fashion, such as The Fashion World of Jean Paul Gaultier and S.H.O.E.S. in the Kunsthal, were a great success.
To be honest, when it comes to fashion Rotterdam has just too much to offer to do it justice in just one short post. That is why you can find me here every two weeks with a new post about fashion and Rotterdam, because whether it is the best bloggers, new shops or the coolest events: Rotterdam, I love you!